As a registered dietitian, I am committed to helping consumers, healthcare practitioners, and the media easily identify products that can contribute to a healthy lifestyle – what I refer to as being a QUALITARIAN (making a better quality choice available at any given time). I started AKA as a tool to aid in the selection of groceries, beauty products, dietary supplements, prepared food options, restaurants and lifestyle accessories. The AKA stamp means “Yes, you can” and “Yes, you should.”
Whether it’s a product, menu, recipe, or gadget, the AKA stamp confirms that it has been evaluated and approved by me, as a better quality and healthier choice. More specifically, it means that the product does not contain any nutrition “no, no’s,” (artificial stuff, too much of something, not enough of another), its’ marketing message is truthful and it fits into a nutrition plan for optimal health. What it does not mean is that anyone paid me to evaluate or influence my decision, and it also does not mean that a product stays either approved or not approved forever – I am always re-evaluating products to follow updated marketing messages, ingredients, learning about sourcing methods, and focusing on truths in nutrition, not trends and fads.